BUSINESS Insight
Victorinox: Staying at the Cutting Edge
IESE Insight
Date: Third Quarter 2010
Tags: Swiss Army Knife, star product, tradition, layoffs, human resources
The makers of the Swiss Army Knife have emerged victorious before. But what new tools must Victorinox pull out of its pocket to meet the demands of a new century? Juan Pedro Herrera (HR Director, Lilly Spain), Armin Schmiedeberg (Partner, Bain & Company) and Enrique Valer (Country President - Spain, Portugal, S. America, Schneider Electric) suggest ways for Victorinox to stay sharp.