WIDER Insight

The Only Way Is Up Premium

Engineer William F. Baker, whose firm is behind the world's tallest building, shares lessons for innovation, collaboration, branding and sustainability when leading a mega project

IESE Insight

Date: Second Quarter 2017

Tags: Burj Khalifa, Dubai, UAE, Skidmore, Owings & Merrill

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Never has the phrase "blue-sky thinking" been more apt than for the design and construction of the Burj Khalifa, which, seven years since its opening, still holds the title as the world's tallest building. Besides the lessons for innovation and collaboration on a project of this scale, the Burj Khalifa must also be viewed as part of a bigger trend of global cities vying, like companies, to position themselves as a brand and gain a competitive edge on the world stage.


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