WIDER Insight

Making the Impossible Possible Premium

Lessons from a magician to help you keep a few tricks up your sleeve for sales and innovation

IESE Insight

Date: First Quarter 2017

Tags: magic, illusion, Joaquim Vilà, Ikea, reframing

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Like magicians, executives sometimes have to make the seemingly impossible possible. Professional illusionist José-María de la Torre reveals some of the tricks of his trade, so that businesses don't end up as a case of "now you see me, now you don't."


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