LAST Insight

Remaining a Competitive Force 

Why have the ideas of strategy expert Michael Porter stood the test of time?

Valentini, Giovanni

Date: Fourth Quarter 2016

Tags: Michael Porter, Richard Caves, Competitive Strategy, five forces, unique strategic positioning

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Twenty-five years ago, Harvard Business School professor Michael Porter first came to IESE to deliver a session on international competitiveness, a subject on which he is an authority. For more than three decades, Porter's books have shaped the way we think about business strategy. In a field prone to passing fads, his ideas have staying power.
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