Mark Hutchinson: "We have to sell differently because our customers buy differently." 

Interview With Mark Hutchinson, President & CEO, GE Europe

Iniesta, Francisco

Date: Fourth Quarter 2016

Tags: General Electric, GE Europe, Alstom, Industrial Internet, Industry 4.0

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Although it started out in lighting and electricity, GE owes its staying power to its ability to constantly pivot, acquiring competitors and patents at just the right moment to stay on top of each new industrial and technological wave. Today GE finds itself on the cusp of a new industrial revolution: this time, it's digital. As Mark Hutchinson told IESE's Francisco Iniesta at an IESE Alumni Continuous Education session in Madrid, GE is now very much a digital company inside an industrial one.

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