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The Keys of the Collaborative Business Model Premium

The Mechanisms That Matter

Authors: Lago, Alejandro; Sieber, Sandra

Date: Third Quarter 2016

Tags: sharing economy, collaborative, peer-to-peer, P2P, business model

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Call it the sharing, collaborative or peer-to-peer (P2P) economy, a new business paradigm is gradually taking shape. And as with any disruptive business paradigm, this one comes with controversy and debate. This article examines the key levers of several well-known business models, in particular, the market-access mechanisms, the resource-allocation models, and the approach to governance, monitoring and control. Highlighting the differences may help academics, practitioners and policymakers better understand the potential advantages and shortcomings of the collaborative economy.

Tools and Frameworks:
> "A Business Model Framework" analyzes the collaborative dimensions and their impact.
> "A Collaborative Matrix" uses real company examples to show that the more market expansion, matching, real sharing of resources and collaborative control there is, the more disruptive the business will be in the future.

Examples Cited:
Uber, UberX, UberPool, Airbnb, Zopa, Wikipedia, eBay, BlaBlaCar, Munchery, Elance, Upwork, Funding Circle

Research Basis:
Based on case studies, articles and a Continuous Education Program by the authors analyzing the collaborative economy and new business models.

About the Authors:
Alejandro Lago is a professor in the Production, Technology and Operations Management Department at IESE.

Sandra Sieber is a professor and chair of the Information Systems Department at IESE.


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