MY Insight

Check Your Biases 

Africa's energy debates can generate more heat than light. Follow this advice for a light-bulb moment.

Rahnema Alavi, Ahmad

Date: Third Quarter 2016

Tags: Fuel Freedom Foundation, Fuel Freedom Chair for Energy and Social Development, Africa, Kenya, sub-Saharan Africa

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When thinking about the business problems you are trying to address, don't approach them based on the way you live. You have to think about the way the end users live, what their actual needs are, and how many issues are interrelated. After all, it's their reality, not yours, that ultimately matters.

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