BUSINESS Insight

Airbnb: How to Expand Without Compromising a Trusted Brand? 

IESE Insight

Date: First Quarter 2016

Tags: Airbnb, sharing economy, Brian Chesky, Joe Gebbia, collaborative consumption

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Pablo Slough (Google Americas), Xavier Ribas and Jesús Martinell (Ribas & Associates) and Timo Buetefisch (Cooltra) debate the peer-to-peer business model and how Airbnb might expand across Europe without compromising the brand or clashing with regulators and incumbents.
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