PERSONAL Insight

Alex Cruz: "Adapting to the ever-changing world is crucial." 

Interview With Alex Cruz, Chairman & CEO, British Airways

Nueno, José Luis

Date: First Quarter 2016

Tags: British Airways, American Airlines, Arthur D. Little, Accenture, Clickair

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"I have a lot of friends in the City of London who think I'm crazy to work in the airline industry because of the low margins and the high costs, which are outside of management control. But that's precisely what makes it so fascinating." So says Alex Cruz, who sat down with IESE Prof. José Luis Nueno to discuss the success that has led to his appointment as Chairman and CEO of British Airways (BA).

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