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Igal Aisenberg reveals six keys to see business innovation go from a drip to a wave.

IESE Insight

Date: Fourth Quarter 2015

Tags: Igal Aisenberg, Netafim, drip irrigation, water, shortage

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Why do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.


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