BUSINESS Insight

Michael Kors: When Does Brand Ubiquity Become a Vulnerability? 

IESE Insight

Date: Fourth Quarter 2015

Tags: Michael Kors, handbag, purse, IPO, runway collection

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Pierre Mallevays (Savigny Partners), Raul Verdicchi (Ermenegildo Zegna, Japan & South Korea) and Camila Tomas (Puig) propose how they would safeguard the integrity of the fashion brand.
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