PERSONAL Insight

Luis Maroto: "It's not how much big data you have, it's how you use it." 

Interview With Luis Maroto, President & CEO, Amadeus IT Group

Iniesta, Francisco

Date: Third Quarter 2015

Tags: Amadeus IT Group, big data, Air France, Iberia, Lufthansa

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Amadeus IT Group is barely recognizable from the company that was founded in 1987 by four flag-carrying airlines -- Air France, Iberia, Lufthansa and SAS Scandinavian Airlines -- to develop a ticket sales platform. Today its activities extend to other travel, tourism and hospitality-related areas. Standing still is not an option in the travel industry, as CEO Luis Maroto explains: "If you are clear about where you want to go and hold fast to your ideals, you will end up achieving your goals." Amadeus's progression is testament to those words.
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