BUSINESS Insight

Swarovski: Could Better Packaging Hurt the Brand? 

IESE Insight

Date: Second Quarter 2015

Tags: Swarovski, swan, gift box, shipping, stock

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Frank Grosse-Natrop (Phoenix Group), Lluis Sans (Santa Eulalia) and Florian Jansen (La Moda) debate how the luxury crystal jeweler can streamline its supply chain without adding new complications or tarnishing its brand in the process.
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