BUSINESS Insight

Spotify: Time to Face the Music? 

IESE Insight

Date: First Quarter 2015

Tags: Spotify, freemium, premium, streaming, digital music

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Adrian Zaugg (Swiss Broadcasting Corporation), Alejandro Arnaiz (Skype) and Reza Ghassemi (Shot & Shop, formerly Google Spain) propose how the streaming music service may need to change its tune to find new streams -- not of music but of cash.
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