CASE Forum
Open forum (March - June 2013)
After its first failed attempt, Media Markt, the European electronics and home appliance giant, is ready to reintroduce its online business.
The Chinese appliance maker must put its motto of "difficult first, easy later" to the test when it enters a joint venture with Sanyo in the Japanese market.
When air traffic controllers go on strike, the pressure is on for the communications departments of all the various bodies involved to deal with this unprecedented situation.
At a time when many troubled banks are merging, being swallowed up by larger institutions or being taken over by governments, is now a good time to be launching a new retail bank?
Can the homegrown cola company continue to expand without losing the competitive advantage that made it what it is today?
Kenya's flower industry has been flourishing since the '90s. But what happens when unforeseen events literally cast a cloud over your entire distribution model?
The flotation of Brazilian retailer Magazine Luiza on the stock market forces managers to reevaluate strategic priorities: Chief among these is the role of e-commerce.
Santander’s Formula One sponsorship made a huge impact, and brand awareness raced ahead. But with the economy taking a sharp turn, should the banking giant continue down this track?
Jordan Cohen, a Pfizer manager, had the makings of a good idea. But selling it internally was another story. How can a middle manager with no positional power convince those at the top that pfizerWorks can work?
When the software provider, SAP, decided to enter consulting, it came up with a novel way to capture the competencies it required. But would SAP convince its stakeholders that its Business Transformation Academy was the right way to go?