CASE Forum
Open forum (December - March 2012)
Kenya's flower industry has been flourishing since the '90s. But what happens when unforeseen events literally cast a cloud over your entire distribution model?
The flotation of Brazilian retailer Magazine Luiza on the stock market forces managers to reevaluate strategic priorities: Chief among these is the role of e-commerce.
Santander’s Formula One sponsorship made a huge impact, and brand awareness raced ahead. But with the economy taking a sharp turn, should the banking giant continue down this track?
Jordan Cohen, a Pfizer manager, had the makings of a good idea. But selling it internally was another story. How can a middle manager with no positional power convince those at the top that pfizerWorks can work?
When the software provider, SAP, decided to enter consulting, it came up with a novel way to capture the competencies it required. But would SAP convince its stakeholders that its Business Transformation Academy was the right way to go?
Gallina Blanca, one of Spain’s most famous global brands, has successfully penetrated the African market. How must the brand adapt to local tastes to go even further?
The makers of the Swiss Army Knife have emerged victorious before. But what new tools must Victorinox pull out of its pocket to meet the demands of a new century that has gotten off to a rocky start?
An Israeli/Palestinian start-up gives new meaning to the term “business division.” Is encouraging peace, while building a successful enterprise at the same time, too much to hope for?
Having shown its claws and become a major player, should Puma continue to go it alone or is it time to ally with others - and if so, whom?
By 2007 Triumph seemed to be back on its tires after screeching to a halt in the 1980s. So with brand awareness running so high, how could "consideration to buy" still be so low?