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Date: 02/02/2012
Area(s): Information Technologies
Document type: Interview
With the advent of smart phones and tablets, we are entering the post-PC era, says IESE Prof. Sandra Sieber. These devices, combined with social networks, are changing the way we interact. Through a combination of technological and social factors, many people are connected all the time. Now that we have one more than one device, we are less interested ...
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Date: 31/01/2012
Area(s): Economics
Document type: Interview
The central bank may be able to resolve the liquidity crisis but the solvency crisis will not be so easily overcome. The banks are covering up their real situation, private investors don't have confidence to inject capital and governments can't invest. In the short term we have to fight on these three fronts, says Prof. Antonio Argandoña, but beyond ...
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Date: 25/01/2012
Area(s): Economics
Document type: Interview
European countries such as Germany and Denmark have kept unemployment low by developing policies based on "flexicurity," which provides both job flexibility and security for workers and companies. IESE Prof. Núria Mas explains that by making it easier for companies to adjust their workforce while also providing important support for workers, flexicurity ...
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Date: 23/01/2012
Area(s): Information Technologies
Document type: Interview
Two anti-piracy bills being considered by the U.S. Congress – the Stop Online Piracy Act (SOPA) and the Protect I.P. Act (PIPA) – sparked a firestorm of protest in January 2011, with many major sites such as Wikipedia staging highly publicized blackouts. Some are framing this as a David vs. Goliath battle between the defenders of a free Internet and ...
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Date: 20/01/2012
Area(s): Information Technologies; Marketing
Document type: Report
Mientras disminuye la eficacia de la publicidad tradicional, crece el impacto de las recomendaciones. Por ello, cada vez es más importante convertir a los clientes en fans que promocionen nuestra marca. En el encuentro “Convertir clientes en fans”, Xavier Oliver destacó tres vías para hacerlo: el comercio online; las redes sociales; y los establecimientos ...
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Date: 19/01/2012
Area(s): Economics; Strategy; Innovation and Change
Document type: Interview
Las contradicciones y el gran déficit actual del sector energético hacen imprescindible una nueva política energética en España. Juan Luis López Cardenete, colaborador científico del IESE, analiza las fortalezas y vulnerabilidades del sector energético español en comparación con otros países desde una perspectiva económica, medioambiental y geopolítica. ...
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Date: 19/01/2012
Area(s): Information Technologies; Innovation and Change
Document type: Interview
From outsourcing to open-sourcing to crowdsourcing, business model innovation today is both critically important and moving at light speed. In the case of crowdsourcing, businesses can access talent they lack in-house, solve problems, speed up projects and cut costs. In this video, IESE Professor Evgeny Káganer looks at how it can move into the mainstream ...
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Date: 18/01/2012
Area(s): Innovation and Change
Document type: Interview
IESE Prof. Paddy Miller interviews Nick Shreiber, former President and CEO of the Tetra Pak Group, at IESE's New York Center. Shreiber was there as a guest speaker for IESE's Short Focused Program "Global Business: Making the Matrix Work." Shreiber is an international executive with more than 30 years of leadership experience at the most senior levels ...
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Date: 17/01/2012
Area(s): Economics
Document type: Interview
Spain's new Prime Minister Mariano Rajoy has been doggedly focused on austerity measures and reducing the public deficit, but is this wise? With staggering unemployment and fears of recession, other problems may be more worrisome. In this video, IESE Assistant Professor Morten Olsen points out that over the 2000s productivity in Spain markedly underperformed ...
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Date: 16/01/2012
Area(s): Economics
Document type: Interview
Otro de los factores clave que se deben abordar para mejorar el mercado de trabajo en España es el de la negociación colectiva. ¿Qué ámbitos y qué niveles deben tener las negociaciones? ¿Cuándo tendrán que adoptar las empresas acuerdos internos? ¿Qué pasa si no se logra el consenso a nivel nacional? El profesor del IESE Sandalio Gómez resuelve éstas ...
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