Velilla Barquero, Manuel

Cut Costs Without Losing Competitiveness

Fernández Terricabras, Albert; Velilla Barquero, Manuel

 

If you are overweight, which is a better strategy for slimming: cutting down indiscriminately on your intake of calories, or changing your eating and exercise habits? In “Efficient Strategies for Cutting Costs,” IESE professors Alberto Fernández and Manuel Velilla explain that in times of crisis, many business leaders choose solutions that tend more toward the first than the second option.

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Ethical Ways to Control Management

Rosanas Martí, Josep Maria; Velilla Barquero, Manuel

 

Consider this modern-day paradox: While executive salaries are higher than ever, the cases of fraud are also more scandalous than ever. The business community has reacted to recent scandals by calling for an overhaul of management control systems, demanding closer monitoring, stricter accounting and auditing rules, a more professional, independent Board, and heavier penalties for wrongdoers. IESE accounting and control Professors Josep Maria Rosanas and Manuel Velilla explain that these measures may not be the right o­nes, or in any case, they are not enough. What is needed is the nurturing of people's technical and moral values to restore unity and trust.

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