Gómez López-Egea, Sandalio; Kase, Kimio; Urrutia de Hoyos, Ignacio
There are few better illustrations of the shifting synergies of financial and sporting success than Real Madrid, which has gone through five presidents, nine coaches and hundreds of millions in signings since 2000 with little to show for it. A new book on Value Creation and Sport Management analyzes this club, among many other entities, to reveal the virtuous circle of value creation in the global industry that sport has become.
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Urrutia de Hoyos, Ignacio
Many executives demonstrate a great mastery when it comes to justifying increased spending, but have no methodology for saving. In his new book, IESE Prof. Ignacio Urrutia discusses the 10 common mistakes in cost cutting and offers practical advice on how to successfully cut back spending.
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Carrascosa, J.; Damiá, Y.; Kase, Kimio; Urrutia de Hoyos, Ignacio
Before Juande Ramos took over Real Madrid, the soccer team was going nowhere. But under his special brand of leadership, things turned around dramatically, with 16 straight wins. A new book reveals the secrets that helped the coach secure titles, and considers whether executives could apply “the Juande method” to resurrect a failing company.
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Calleja, Luis Manuel; Urrutia de Hoyos, Ignacio
Just like in the book and movie Pay it Forward, in which a boy decides to do a favor for three people who must, in turn, do the same for others, this kind of behavior can be used to improve the world, and even your company. Favors in the workplace can yield important benefits. Indeed, generosity is a key leadership characteristic.
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Urrutia de Hoyos, Ignacio
Assembling a successful sports team is more than simply acquiring the best players. Some of the most famous teams in the world have failed to score despite stacking their rosters with stars. In this study, IESE Prof. Ignacio Urrutia de Hoyos wonders whether Real Madrid might be sharing the bench with those who have been burned by following a logic that doesn’t always deliver quite what it promises.
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Urrutia de Hoyos, Ignacio; Barajas, Ángel; Martín, Fernando
Why is it that when the soccer season finishes, sports newspaper sales figures don't drop off? One reason is the player transfer market, a constant source of excitement among fans, who anxiously follow the movements of their most coveted players. In fact, no other company seems to receive as much media attention for their management negotiations as elite soccer teams do. IESE professors Ignacio Urrutia del Hoyo and Ángel Barajas, along with Fernando Martín, analyze the world market for top-level players. Focusing on the players, their teams and the leagues that acquire them, the authors chart how the transfer of major stars has changed over the years, and they note the considerable level of professionalism required in decision making.
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Segovia, Adrián; Martí, Carlos; Urrutia de Hoyos, Ignacio
The Atlético de Madrid soccer team, one of the favorites to win Spain's 1st Division in 1999-2000, finished the season getting bumped down to 2nd Division. Spain's No. 3 club - in terms of history, followers and titles - dropped in category for the first time ever, and just three years before its centennial celebration. How should one of the league's powerhouses react to such a blow, and deal with its dues-paying members and supporters? More importantly, what if the situation dragged on for more than a year? IESE Prof. Ignacio Urrutia and research assistants Carlos Martí and Adrián Segovia take a closer look at what happened to Atlético de Madrid in their "Diario de sus dos añitos en el Infierno" ("Diary of Two Years in Hell").
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Jacopin, Tanguy; Urrutia de Hoyos, Ignacio
While there has been much discussion of the advantages of companies collaborating with NGOs, little has been said about how linking up with NGOs can enhance the success of sports events. In their paper, "Why NGOs Matter for the Success of Sports Events: The Case of the America's Cup," Tanguy Jacopin and Ignacio Urrutia use the example of the 2007 America's Cup in Valencia to illustrate how collaboration with NGOs can create value for all stakeholders.
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Pujol, Francesc; Pedro, García del Barrio; Barajas, Ángel; Urrutia de Hoyos, Ignacio; Kase, Kimio
Zinédine Zidane, the French national squad, the English Premier League and Chelsea FC are the four big winners of the "Media World Cup," refereed by the Center for Sport Business Management at IESE. IESE Professors Ignacio Urrutia and Kimio Kase, together with Francesc Pujol and Pedro García of the University of Navarra and Ángel Barajas of the University of Vigo, present the "Barómetro de fichajes: estudio del valor mediático tras el Mundial de Alemania" ("Players Barometer: Study of Media Value in the Aftermath of the German World Cup.") The barometer measures variables such as prestige, audience awareness and the media impact and value of the players who took part in the recent World Cup. The celebrated clash between Zidane and the Italian Materrazi meant major points with the media.
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González, ME.; Quesada, Gioconda; Urrutia de Hoyos, Ignacio; Gavidia, José V.
The use of information technology in healthcare can improve the quality of patient care, patient satisfaction and operational efficiency. While patients' opinions must be taken into account, how should one go about obtaining, analyzing and incorporating their suggestions? Using the context of Spain's healthcare system, the article "Conceptual Design of an e-Health Strategy for the Spanish Health Care System" suggests ways to create an optimal e-health program using patient opinion as a guide to action.
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