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Ariño Martín, Miguel Angel; Maella, Pablo
Every day, one faces new business problems that demand immediate action. But what does one do when one lacks key information – or conversely, has too much information? In their book, Iceberg a la vista. (Iceberg Spotted), IESE's Miguel Ángel Ariño and Pablo Maella offer principles for optimal decision making. They warn, however, that making the right decision is no guarantee of short-term success.
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