Kase, Kimio; Slocum, Alesia; Zhang, Yingying
Using case studies on Asian and Western managers, the authors find two very different approaches to thinking and acting. They argue that these “inductive” and “deductive” approaches can be used to broaden and deepen a manager’s toolbox, allowing greater strategic ability.
Kase, Kimio; Slocum, A.; Zhang, Y.Y.
Asians learned much about management systems from Westerners after the Second World War, while Asian management styles, such as just-in-time and total quality management, have greatly influenced the West. During Japan’s so-called lost decade, management attention looked West, but now, as China emerges as a world economic power, the business world is once again looking East, as a new book explains.
Gómez López-Egea, Sandalio; Kase, Kimio; Urrutia de Hoyos, Ignacio
There are few better illustrations of the shifting synergies of financial and sporting success than Real Madrid, which has gone through five presidents, nine coaches and hundreds of millions in signings since 2000 with little to show for it. A new book on Value Creation and Sport Management analyzes this club, among many other entities, to reveal the virtuous circle of value creation in the global industry that sport has become.
Carrascosa, J.; Damiá, Y.; Kase, Kimio; Urrutia de Hoyos, Ignacio
Before Juande Ramos took over Real Madrid, the soccer team was going nowhere. But under his special brand of leadership, things turned around dramatically, with 16 straight wins. A new book reveals the secrets that helped the coach secure titles, and considers whether executives could apply “the Juande method” to resurrect a failing company.
Kase, Kimio; Jacopin, Tanguy
While the global banking system faces a crisis of confidence, Spanish banks bask in a golden era. A few decades ago, they were the most over-regulated and inefficient in Europe. Now they are among the world's most competitive and profitable. Take Santander: 20 years ago it ranked 152nd, now it is in the international top 10 in terms of market cap. In their new book, CEOs as Leaders and Strategy Designers, IESE's Kimio Kase and Tanguy Jacopin reveal the secret of Spain's success and why they liken the country's talented CEOs to Picasso and Velázquez.
Pujol, Francesc; Pedro, García del Barrio; Barajas, Ángel; Urrutia de Hoyos, Ignacio; Kase, Kimio
Zinédine Zidane, the French national squad, the English Premier League and Chelsea FC are the four big winners of the "Media World Cup," refereed by the Center for Sport Business Management at IESE. IESE Professors Ignacio Urrutia and Kimio Kase, together with Francesc Pujol and Pedro García of the University of Navarra and Ángel Barajas of the University of Vigo, present the "Barómetro de fichajes: estudio del valor mediático tras el Mundial de Alemania" ("Players Barometer: Study of Media Value in the Aftermath of the German World Cup.") The barometer measures variables such as prestige, audience awareness and the media impact and value of the players who took part in the recent World Cup. The celebrated clash between Zidane and the Italian Materrazi meant major points with the media.
Kase, Kimio; Gómez López-Egea, Sandalio; Urrutia de Hoyos, Ignacio; Opazo, Magdalena; Martí, C.
Should a soccer team bank on superstars, or are up-and-coming players a better bet? After a period of title drought, FC Barcelona delighted its fan in the 2005-2006 season by clinching the "La Liga" title for the second year in a row and the Champion Leagues trophy. Meanwhile, after years of triumph, rival Real Madrid fell into a slump. This reversal of fortunes is due to the different strategic decisions the clubs made from 2000-2006 period. Real Madrid went for superstars, while Barça focused on its intermediate and junior players. In the paper "Real Madrid CF-FC Barcelona: Análisis de las estrategias económica y deportiva del período 2000-2006" ("Real Madrid CF-FC Barcelona: Analysis of Business and Sports Strategy During the Period 2000-2006"), Professors Kimio Kase, Sandalio Gómez and Ignacio Urrutia and researchers Magdalena Opaza and Carlos Martí of the Center for Sport Business Management (CSBM) at IESE analyze which team has the more powerful kick when it comes to business and sports management.
Now that top sportspeople earn top money, professional players no longer compete merely for the glory of winning. Can the same be said of sports sponsors? Why do companies sponsor sporting activities? Sometimes, tradition, precedent and inertia prevail over rational sponsorship decisions. For instance, in Japan, two companies have learned hard lessons from their sponsorship of a baseball and a soccer team. Kimio Kase, IESE professor and academic director of the Center for Sports Business Management, uses their example to remind us that a sponsorship agreement will only create value if the benefits outweigh the costs. Any company that acts otherwise has taken its eye off the ball.
Kase, Kimio; Sáez, Francisco J.; Riquelme, Hernán
In the 1970s, the international success of Japanese companies gave credibility to concepts such as just-in-time, total quality management and target costing. Twenty years later, a financial crisis brought the Japanese banking system to its knees, driving thousands of companies into financial ruin and prompting suspicion that the ideas they had so strongly believed in were also bankrupt. However, not all Japanese companies succumbed; some even flourished. "Transformational CEOs" presents an in-depth analysis of four examples - Sony (electronics), Nissan (automobiles), Yamato (transportation) and Shin-Etsu (chemicals) - that pinpoints what these companies have in common and what their CEOs did to achieve success.
Kase, Kimio; Urrutia de Hoyos, Ignacio; Martí, Carlos; Tellechea, Enrique
Sponsorship and patronage of cultural and sporting events are increasingly common approaches to marketing. However, there is a need for a methodology to evaluate their suitability and effectiveness. In this article, IESE Professors Kimio Kase and Ignacio Urrutia, IESE researcher Carlos Martí, and Enrique Tellechea of NH Hotels propose a matrix for evaluating sponsorship. As examples, they consider NH Hotels' sponsorship of the Davis Cup tennis tournament, Telefónica's backing of the Paris-Dakar Rally, and Repsol YPF's support for Latin American music.