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Since its emergence in the United States in the '80s, social entrepreneurship has proven that business and social awareness can go hand in hand. Today, an estimated 10 percent of all European businesses are now social entrepreneurs. But "making a difference" is often easier said than done. Marta Curto analyzes the challenges and difficulties facing this relatively new breed of entrepreneur.
If a developing country needed doctors, a traditional NGO might just send some over. A "social enterprise," on the other hand, would train up a local team instead. A new study by IESE's Marta Curto profiles social entrepreneurs, who, aside from pursuing financial rewards, also seek to improve people's living conditions. This desire to effect social change is what primarily distinguishes these enterprises from other ventures.