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Alloza, A.; Oliver Conti, Xavier
Try to leave the house without spending any money. Is this virtually impossible? We live in an age of consumption. In fact, as you read this text, you are consuming electricity, at the very least. We are also bombarded by offerings. Every day we must make countless decisions, such as: What should I eat for breakfast? What should I wear? Should I drive or take public transportation? In this ultracompetitive environment, brands are no longer just logos, but, in fact, a company’s primary value proposition.
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