Research Papers

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  Why Your Company Should Look Within When Acquiring New Knowledge

Moreira, Solon; Markus, Arjan; Laursen, Keld When licensing or otherwise acquiring new knowledge, it's not just what is acquired, but how well it's put to use. IESE's Solon Moreira and co-authors study licensed pharmaceutical technologies and find two keys to put new knowledge to work faster. Read article

  Made in Prison: Turning Weaknesses Into Organizational Strengths

Mongelli, Luca; Versari, Pietro; Rullani, Francesco; Vaccaro, Antonino The setting is a women's prison in southern Italy. The context is challenging, to say the least. Yet "Made in Carcere" is successful as a social enterprise because it fosters development via four processes that address stakeholders' key vulnerabilities, this research finds. Read article

  Will Targeted Ads Survive Our New Era of Data Transparency?

Kim, Tami; Barasz, Kate; John, Leslie K. The requirements of Europe's new data protection regulations need not spell doom for targeted advertising. In fact, increasing transparency along with the responsible use of data can boost the efficiency of digital marketing, according to a new study. Read article

  The CDO: Driving Digital Transformation

Tumbas, Sanja; Berente, Nicholas; vom Brocke, Jan If your company doesn't have a Chief Digital Officer now, it may very soon. But even as the CDO title is catching on, the job is evolving. IESE's Sanja Tumbas analyzes the new role of these institutional entrepreneurs. Read article

  Mathematical Models for Fine Arts

Martínez de Albéniz, Victor; Valdivia, Ana Even art museums can benefit from the quantitative methods developed to optimize retail sales, says professor Víctor Martínez de Albéniz. To boost museum traffic, here are some tips for planning exhibits -- and suggestions for further applications in theater, TV news and beyond. Read article

  Taste Test: Anticipating Client Preferences Before They Do

Müller-Trede, Johannes; Choshen-Hillel, Shoham; Barneron, Meir; Yaniv, Ilan Can the wisdom of the crowd apply in matters of taste? New IESE research examines how divergent points of view can lead to more accurate predictions for customer preference -- and make for better decision-making. Read article

  I-Deals: Keys to Ensure That Personalized Work Arrangements Benefit Everyone

Rofcanin, Yasin; Las Heras, Mireia; Bal, Matthijs; Van der Heijden, Beatrice; Taser Erdogan, Didem Idiosyncratic deals for career customization can enhance employees' performances and benefit the organization, too. A study by Mireia Las Heras and co-authors points out some of the mechanisms and effects of these agreements. Read article

  Collaborate Yes, But Think About it First

Ramus, Tommaso; Vaccaro, Antonino; Brusoni, S. If you prefer swimming to sinking in turbulent times, IESE's Antonino Vaccaro urges you to wrap structure around your efforts to manage internal conflict. His 10-year study points to the importance of formalization in collaboration. Read article

  Housing Bubble?! How to Predict (and Hedge Against) Housing Downturns

Saffi, Pedro; Vergara, Carles Is the housing market heading for a fall? A study by IESE's Carles Vergara-Alert says an informed look at trading in real estate investment trusts (REITs) can let you know if there will be a decrease in housing prices in the following month. Read article

  Why Wages Stagnate in Areas With Few Employers

Azar, José; Marinescu, Ioana; Steinbaum, Marshall We know monopolies negatively affect consumers. But what about workers? What happens when just a few employers hold most of the hiring power? New research shows that areas with high labor market concentration have lower wages. Here's where to look and why it's important. Read article
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