Entrepreneurship

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El Ganso: How to Build a Global Brand?

Arana, Sergio; Echaniz, Ignacio; Pascual, Julio; Prats Moreno, Mª Julia

 

Jeremy Stanford shoes helped the clothing brand El Ganso get up and running. But after seven years of expansion, and with 32 outlets in five countries, the company had to rethink its business model and growth strategy. The question was whether it should stay independent and keep financing itself with its own money, or turn to outside investors in order to expand faster.

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Women in Leadership: Achievements and Challenges

Lazarus, Shelly; Francis, Patricia

 

In commemoration of International Women's Day on March 8, we present these IESE interviews with top women leaders in which they touch on topics of importance and relevance to women today.

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How to Manage in Different Growth Contexts

Prats Moreno, Mª Julia; Sosna, Marc; Velamuri, Rama

 

The challenges of generating growth in low-growth contexts are very different from those of managing growth in high-growth contexts. A new article by IESE's Julia Prats and Marc Sosna, together with R. Velamuri of CEIBS, offers a framework of four growth scenarios that firm units can use to map themselves, in order to identify the particular barriers they face and the actions needed to overcome them.

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The Keys to Sustaining the Family Enterprise

GenSpring Family Offices

 

Given the extent to which family enterprises drive global economic growth, a broader understanding of the critical contributors to their longevity and survivability is needed. Families in business need to find ways to diversify and innovate all aspects of their enterprise and wealth. An international research team, including Juan Roure and Juan Luis Segurado of IESE, explores these issues.

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Trends to Watch: Insights From Brazil

Heiberg, Gerhard; Fernández Valbuena, Santiago; Ricotta, Eduardo; Nobrega, Jorge; Mesquita, Francisco; Donoso, Lluís; Cerri, Giovanni; da Nóbrega, Guilherme; Aranda, Sergio; Stark, Paulo Ricardo

 

In this special collection of podcasts recorded during the IESE Global Alumni Reunion held in Sao Paulo, Brazil, in November 2012, several leading experts in the areas of economics, IT, health care, media, marketing, strategy and operations comment on global business trends from the perspective of this fast-growing emerging market.

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Five Essential Strategies for Creative NegotiationsPremium

Mehta, Kandarp

 

Using a role-play experiment, IESE's Kandarp Mehta observes the role of creativity in negotiation. The creativity of the counteroffer appears to be the most significant variable influencing the success of the final deal. With that in mind, he proposes five strategies to help readers be more creative when they negotiate.

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Too Many Financial Experts May Be Bad for Community Banking

Almandoz Rios, John

 

The rise of grassroots movements to move money out of "too big to fail" banks requires the establishment of more community-based institutions. But in forming such institutions, to what extent should the founding team include those with financial backgrounds, whom many blame for the crisis? IESE's John Almandoz analyzes how financial and community logics can influence a bank's founding process for better or worse.

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Opportunities and Risks of Search Funds

Nieboer, Ian; Carenzo, Mathieu; Dávila Parra, Antonio

 

Many of today's MBA graduates could well be tomorrow's entrepreneurs. And they may not even need their own original ideas, thanks to the emergence of so-called "search funds," a new mechanism for acquiring small companies first developed in the United States and now reaching Europe. Ian Nieboer, Mathieu Carenzo and Antonio Dávila examine this new breed of investment vehicle.

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Running the Gauntlet of Social Entrepreneurship

Curto, M.

 

Since its emergence in the United States in the '80s, social entrepreneurship has proven that business and social awareness can go hand in hand. Today, an estimated 10 percent of all European businesses are now social entrepreneurs. But "making a difference" is often easier said than done. Marta Curto analyzes the challenges and difficulties facing this relatively new breed of entrepreneur.

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Collaboration: The Key to Making Innovation Last

MacGregor, Steven P.; Carleton, Tamara

 

What do Indian design, Swedish health care and a Spanish bank all have in common? They're all examples of how value can be created through collaborative innovation, as featured in a book edited by Steven P. MacGregor and Tamara Carleton. In an increasingly complex world, creating and capturing long-term value is a challenge, but this book is packed with inspiring real-life stories of innovation from around the globe.

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