Decision Analysis

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  Keys to Optimize Stakeholder Investments

García-Castro, Roberto; Francoeur, Claude Invest in stakeholders? Absolutely. But how much and when? Research exploring the relationship between stakeholder investments and outcomes finds that it is far from linear. In fact, more is not always better. Under certain boundary conditions, less is best. Read article

  Winning Strategies for Team Negotiations

Mehta, Kandarp; Stein, Guido Negotiating as a team has definite advantages over going solo, but it also presents major challenges along the way. Preparation is key. Certain strategies can help you meet team challenges and negotiate better. Read article

  20 Tips for Making Intuitive Decisions

García-Castro, Roberto; García-Méndez, Isabel Although we live in the age of big data, most strategic decisions are still guided by intuition. To improve our gut decisions, it's wise to work on the inputs that tacitly inform them. Here are 20 tips to guide the intuition process. Read article

  Management Truths in an Age of Fake News

Rosenberg, Mike; Seager, Phil Do newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses. Read article

  The 10 Most Common Mistakes in Decision-Making

Ariño, Miguel Angel; Maella, Pablo Decision-making is as complex as it is inevitable. And yet no one formally teaches us how to do it. In their latest book, Miguel Angel Ariño and Pablo Maella review the 10 most common errors that lead to bad decisions. Read article

  Barcelona Sells: BCN Brand's Rapid Ascent

Oliver, Xavier; Sicart, Sara Eternal summer? An urban, stylish lifestyle? What does Barcelona evoke for you? BCN Brand plays to the public imagination of the city of Gaudí and beauty on the beach, selling everything from colorful sneakers to fire extinguishers. The case study, "BCN Brand: Selling Barcelona Around the World," tracks the marketing moves and asks what comes next. Read article

  A Better Way of Managing Major Risks Premium

Bromiley, Philip; Rau, Devaki In trying to identify all the threats a firm faces, managers can turn risk management into an overwhelming paper-processing exercise. This article offers nine practical suggestions to make the process more meaningful and relevant, so managers can see the forest rather than the trees. Read article

  The Playbook for Sports Managers

Foster, George; O'Reilly, Norm; Dávila, Antonio Managing in the world of sports is a high-stakes game. The media and fans are watching, and often second-guessing, leadership to a degree unheard of in other fields. Sports Business Management: Decision Making Around the Globe is a textbook for tomorrow's leaders in the industry, with practical advice on how to make good decisions, taking many stakeholders into account. Read article

  A Model for Management That Goes Beyond Profits

Andreu i Civit, Rafael; Riverola, Josep; Rosanas, Josep Maria; de Santiago, Rafael Simulation models can help managers understand the bottom-line impact of complex business decisions, taking interdependencies and a dose of randomness into account. But what about corporate goals that go beyond maximizing profits? What about learning and positive social impact? Four IESE professors present a model to look at learning and capability-building in firms. Read article

  Where Is Your Firm's Value Going?

García-Castro, Roberto; Aguilera, R. From satisfied shareholders to millionaire truck drivers, there are many ways to distribute value in a firm, and they can all have big implications for future performance. IESE's Roberto Garcia-Castro and co-authors have developed a tool to help managers make sense of it. Read article
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