del Potro, Eloy; Stein Martínez, Guido; Pin Arboledas, José R.; Vázquez-Dodero de Bonifaz, Juan Carlos
What would you do if your refusal to engage in bribery threatened the viability of your business project? Is extortion ever justifiable if it's for a good cause? This award-winning IESE case study explores the real-life dilemma a European company faced when trying to bring electricity to a central African country.
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Peiró Barra, Andreu
The corporate contribution to socioeconomic development cannot be limited to philanthropy, which is short-lived. Instead, businesses should create opportunities and improve well-being over the long term. In this, NGOs are their natural allies, since they have the necessary local know-how.
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Schwartz, Mark S.; Cragg, Wesley; Hoffman, W. Michael
Executives who ignore the ethical dimensions of crisis management expose themselves to serious risks that can lead to the collapse of their firms. The authors use the 2010 BP oil spill in the Gulf of Mexico as a cautionary example of what happens when a company fails to make decisions based on and directly connected to a set of core ethical values.
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Ricart Costa, Joan Enric; Rosanas Martí, Josep Maria; Cátedra Crèdit Andorrà de Mercados, Organizaciones y Humanismo
The management profession, which has suffered collateral damage from the financial crisis, is in desperate need of repair. In the book Towards a New Theory of the Firm: Humanizing the Firm and the Management Profession, edited by IESE professors Joan E. Ricart and Josep M. Rosanas, the authors offer steps toward healing the firm and restoring confidence in the management profession once again.
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Olale, Esther; Vaccaro, Antonino
This two-part IESE case analyzes marketing issues associated with a controversial sector: the tobacco industry. It proposes a discussion about the ethics of tobacco advertising and the adoption of reactive versus proactive governmental policies.
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Melé Carné, Domènec; Dierksmeier, Claus; Cátedra de Ética Empresarial y de los Negocios
A more humanistic approach toward management may be the answer to growing problems that currently plague our economic system, argue editors Domènec Melé and Claus Dierksmeier in the introduction of their book Human Development in Business, written in response to Pope Benedict XVI's encyclical that sought to realign economic matters with their social purpose.
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Argandoña Rámiz, Antonio
Much has been said and written about corporate social responsibility (CSR) and how to integrate it into an organization. But broad agreement on a common definition for CSR remains elusive. IESE Prof. Antonio Argandoña revisits the European Commission's 2011 proposal for CSR, and elaborates on its economic, social and environmental implications.
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CIEC - Centro Internacional de las Empresas de Comunicación
Communication should be a strategic priority for companies, as illustrated by the real-world examples featured in a new book of communication case studies compiled by IESE Prof. Julián Villanueva togther with Ignacio Bel and Sebastian Cebrián of Dircom. Drawing on the experiences of a dozen companies, the book challenges readers to reflect on the major challenges currently facing communication directors.
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Peus, Claudia
Do humanistic principles and superior business performance really contradict each other? This article looks at some humanistic leadership principles underpinning successful organizations. It offers guidelines for managers on how humanistic leadership can renew an organization's direction, structure and capabilities, while also winning over employees.
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Andreu Civit, Rafael; Rosanas Martí, Josep Maria
This article makes seven key recommendations to move us toward a more humanistic model of management, placing human values and social relationships back at the core of business. By tackling the deeper malaise troubling modern business management, the authors seek to redefine the current business paradigm, and they propose a stronger model of management that would enable the business world to flourish once again.
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