This serial entrepreneur, formerly the chief "evangelist" of Apple, advises IESE MBAs to go straight to the prototype. Why skip the business plan? "You can’t forecast five years into the future. What you forecast for this year is already late."
Innovation and Change
Ricoh, the Japanese company known for fax machines and printers, is now innovating in digital, paper-free ways. As CEO of Ricoh Europe, David Mills is in the thick of the company's 21st-century innovation efforts, drawing ideas from his customers and partners in Europe.