An aging society, weakening demand, global competition and digital transformation make innovation necessary for even the most seemingly stable companies thriving today. Jordi Canals' 2015 book, Shaping Entrepreneurial Mindsets, lays out the leadership competencies required for managing entrepreneurs and managing entrepreneurially.
Villanueva, Julián; Segarra, José Antonio; Ferrer, Iciar
How can you optimize the price of a product or service? Julián Villanueva, José Antonio Segarra and Iciar Ferrer outline the variables to keep in mind and explain how to tailor your pricing policy. For starters, remember that most buying decisions are far from rational, as they are influenced by certain psychological factors.
María Garaña, vice president of Microsoft EMEA and speaker at the IESE Global Alumni reunion 2015 in Munich, urged business leaders to avoid becoming "lost in the details of digital. We should focus on the forest, not the trees and ask how technology is going to impact customers."