Ferrándiz, Luis; Fernández-Velilla, Rosa; Villanueva, Julián
Smartphones and mobile connectivity have revolutionized the traditional concept of prime time. When better to contact a prospective customer than when they are already in the area? Capitalize on geolocation and local digital marketing to reach the right people, at the right time.
García Castro, Roberto; Aguilera, R.
From satisfied shareholders to millionaire truck drivers, there are many ways to distribute value in a firm, and they can all have big implications for future performance. IESE's Roberto Garcia-Castro and co-authors have developed a tool to help managers make sense of it.
Mas, Núria; Valentini, Giovanni
What to do if a technology gap or lack of specialized knowledge is dampening growth potential? If you are in the hospital business, you might seriously consider buying another hospital, according to a study by Núria Mas and Giovanni Valentini.
Innovation and Change
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María Luisa
Antón, Miguel; Polk, Christopher
Moschieri, Caterina; Campa, José Manuel