Leadership and People Management
Although more companies are handling overseas assignments better, much remains to be done to support expatriated employees. A study by IESE and Ernst & Young finds not enough attention is being paid to the personal and family-related aspects of the move, which are vital to the success of an assignment.
Marketing
Nueno, José Luis; Andreu, Gloria
Why are some companies more successful than others at achieving brand awareness? What role does the image of their country of origin play? IESE's J.L. Nueno and Gloria Andreu reflect on the ingredients that make a brand successful. Ultimately, those that triumph are better at meeting consumer needs. As such, your best bet for building a relevant brand is to anticipate consumer expectations and offer forward-looking solutions.
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Business Ethics and Corporate Social Responsibility
Barcaccia, Barbara; Esposito, Giuseppe; Matarese, Maria; Bertolaso, M.; Elvira, Marta; De Marinis, M. G.
In a world where skilled employees are prized, having top facilities or an enviable office location can give companies the recruitment edge. But while companies hope to lure talent with promises of good "quality of life," what exactly do they mean? IESE's Marta Elvira and her coauthors analyze the term's widespread use, stressing the need for everyone to define their concepts.
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Strategy
Llopis, Jaume; Gifra, Júlia; Puig, Maria
Finance
Roure, Juan; San José, Amparo; Segurado, Juan Luis
Finance
Moszoro, Marian