McCann, Brian T.; Vroom, Govert
What matters most when running a hotel? Strategic management theory follows the profits. But what about the pursuit of non-financial goals? IESE's Govert Vroom studies the competitive behavior of closely held hotels -- those with owners actively involved in daily management -- and finds other concerns besides maximizing profits at play.
Leadership and People Management
Kunze, Florian; Raes, Anneloes; Bruch, Heike
Especially during times of change, a young workforce can help a company grow and maintain a long-term view. But what if your company's workforce is no longer young? A study by IESE's Anneloes Raes and co-authors finds that certain HR practices can help employees feel young and reap the productive benefits of youth.
Margolis, Abby; Káganer, Evgeny
For all the hype of big data, an essential piece is missing: the person. Sharing the results of a global research project, the authors call for a design mind-set that, rather than analyzing past behavior, empowers users and meets future needs through data-enabled products and services.
Gallo, Miguel Ángel; Gómez, Gonzalo
Business Ethics and Corporate Social Responsibility
Cátedra de Ética Empresarial y de los Negocios; Melé, Domènec; Schlag, Martin
Fribourg, Paul; Baker, Bill