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Marketing

Maximize Your Campaign With Local Digital Marketing

Ferrándiz, Luis; Fernández-Velilla, Rosa; Villanueva, Julián

Smartphones and mobile connectivity have revolutionized the traditional concept of prime time. When better to contact a prospective customer than when they are already in the area? Capitalize on geolocation and local digital marketing to reach the right people, at the right time.

Strategy

Where Is Your Firm's Value Going?

García Castro, Roberto; Aguilera, R.

From satisfied shareholders to millionaire truck drivers, there are many ways to distribute value in a firm, and they can all have big implications for future performance. IESE's Roberto Garcia-Castro and co-authors have developed a tool to help managers make sense of it.

 

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Economics

Technology and Know-How in M&A Targets

Mas, Núria; Valentini, Giovanni

What to do if a technology gap or lack of specialized knowledge is dampening growth potential? If you are in the hospital business, you might seriously consider buying another hospital, according to a study by Núria Mas and Giovanni Valentini.

 

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Innovation and Change

It's Not Easy Being Green

Berrone, Pascual; Ricart, Joan Enric; Blázquez, María Luisa

Finance

Connect the Stocks

Antón, Miguel; Polk, Christopher

Economics

Local Quirks Prevail in Europe's M&A Market

Moschieri, Caterina; Campa, José Manuel

Also of interest...

Knowledge and Communication

Staying Alive

Steve Capus

To survive and thrive during competitive times, IESE's Steve Capus recommends that leaders communicate their strategy internally first, so "then you can communicate with one voice to the outside world."

 

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Leadership and People Management

Lessons From Defeat

Carlos Rodríguez-Lluesma

"Vu jàdé" – the very opposite of déjà vu – may explain what happened to Brazil when it lost spectacularly to Germany, Prof. Carlos Rodríguez-Lluesma writes in this blog post for Forbes.com.

 

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