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IESE Insight
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Finance
All-Terrain Finance
Santomá, Javier; Prior, Francesc
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One of the big challenges for financial institutions is reaching the "unbanked" population, and doing so in a way that reaps mutual benefits. IESE Prof. Javier Santomá and Francesc Prior consider some best practices and propose a model able to take advantage of opportunities in this area. |
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Strategy
Creating Operational Value to Survive
Meerkatt, H.; Liechtenstein, Heinrich von
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As the financial crisis made its mark two years ago, IESE Prof. Heinrich Liechtenstein and Boston Consulting Group senior partner and private-equity expert Heino Meerkatt predicted a significant shakeout in the private equity industry. In their new white paper, the two experts now offer private-equity firms the key to survival: by creating business value through operational performance. |
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Leadership and People Management
May the Work Force Be With You
George Lucas, Paddy Miller
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Speaking at the 2009 World Business Forum, filmmaker George Lucas tells IESE Prof. Paddy Miller how he engenders a sense of community among the people he works with and takes care of his crew to build a successful enterprise. |
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Leadership and People Management
Building the Virtuous Circle of Trust
Cardona Soriano, Pablo; Wilkinson, Helen
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| During times of recession, feelings of distrust in organizations become acute, making it more necessary than ever to understand how trust is created and maintained. This article from the current IESE Insight review presents a model to reinforce reciprocal attitudes of trust and generate a virtuous circle of trust-building in organizations. |
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Marketing
Customer Evangelists: What Are They Worth?
Armelini, Guillermo; Villanueva Galobart, Julián
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| If you were looking to choose an Internet service provider, which would you trust more: a recommendation from a friend or an ad? Probably your friend. Recognizing the huge impact of word of mouth, Julián Villanueva and Guillermo Armelini set out to measure the value of customer referrals on consumer behavior. |
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Innovation and Change
RD&I: Progress, Competitiveness and Image
Mª Luisa Blázquez
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| Can a country make itself more attractive for foreign multinationals to invest in RD&I? Yes, it can and it should. IESE's International Center for Competitiveness highlights not only the benefits of investing in RD&I, but also the basic role that companies play in improving labor, productivity and the host country's image. |
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