Service and Operations Management

The Route to Olympic GoldPremium

Date: 15/06/2012
Author(s): IESE Insight
Document type: Non-refereed article
Sector: Public transport
Languages: Spanish / English
Company(ies): Transport for London

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David McNeill of Transport for London has his work cut out planning how to move the millions of people descending upon the British capital for the London 2012 Summer Games. If he does his job well, no one will notice him – which is exactly how he likes it.

Bibliographic citation: IESE Insight, "The Route to Olympic Gold", IESE Insight, No. 13, Second Quarter 2012, pp 63 - 67


 
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