Strategy

Kola Real: How to Go Global Without Bottling It?

Date: 15/06/2012
Author(s): IESE Insight
 Document type: Non-refereed article
Crous, Enric; Díaz, Alberto; Sam, José
 Languages: Spanish / English
Company(ies): Kola Real, Big Cola, Aje, FC Barcelona, Coca-Cola, Pepsi
 Geographic area: Peru

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Enric Crous (Damm Group), Alberto Díaz (Iberian Focus LatAm and former president of Grupo Bimbo in Latin America) and José Sam (Samcorp) consider the Latin American cola maker’s chances of becoming a top multinational in a soft-drink market dominated by Coca-Cola.

Bibliographic citation: IESE Insight, "Kola Real: How to Go Global Without Bottling It?", IESE Insight, No. 13, Second Quarter 2012, pp 58 - 62


 
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