Facebook: Act III
Document type: Interview
Zamora López, Javier
Languages: Spanish / English
Facebook’s share price fell from $38 to $29 in two weeks but this doesn’t mean we are already witnessing the bursting of the social media bubble, says Prof. Javier Zamora. Facebook is a play in three acts, he says. First it accumulated the users, then it raised the capital. In the third act it will have to discover the right business model.
Bibliographic citation: IESE; IESE Insight, "Facebook: Act III"