Facebook and Business
Document type: Interview
Languages: Spanish / English
Company(ies): Facebook, Google+
Is Facebook worth its IPO? Facebook isn’t just an advertising and a gaming platform but one that in future will serve companies to connect with their customers, says Prof. Sandra Sieber. However, its weakness is that it is too generic and the advantages it offers to consumers are not transferable to the business world. It’s still Year Zero for social networks within companies, she says.
Bibliographic citation: IESE; IESE Insight, "Facebook and Business"