Service and Operations Management

Kenyan Flower Industry: A Business as Delicate as a Flower

Date: 15/03/2012
Author(s): IESE Insight
Document type: Non-refereed article
Collaborator(s): van Leeuwen, Marco; Leszczynski, Mariusz; Gieben, Marc
Languages: Spanish / English
Company(ies): Tesco, Aalsmeer
Geographic area: Spain; Netherlands; United Kingdom; Iceland; Kenya

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Marco van Leeuwen (Rijk Zwaan, Netherlands), Mariusz Leszczynski (Inditex, Poland) and Mark Gieben (DHL, Switzerland) suggest how a rose farm in Kenya should overcome the immediate crisis of its shipments being grounded due to an unforeseen natural disaster, and then they recommend a different distribution strategy for the company longer term.

Bibliographic citation: IESE Insight, "Kenyan Flower Industry: A Business as Delicate as a Flower: Cooperation Is Key; Take a Stemmed Approach; Nip Crisis in the Bud", IESE Insight, No. 12, First Quarter 2012, pp 66 - 70