Recreating the Advertising Community
Document type: Interview
Oliver Conti, Xavier
Sector: Advertising agencies
Languages: Spanish / English
How has the economic crisis affected the different forms of advertising as we know it? What trends will shape the future of the sector? What communication strategies should companies adopt to position their products and develop their brands? Covering these and other issues, IESE professor Xavier Oliver charts the course of a sector that has changed significantly in recent years.
Bibliographic citation: IESE; IESE Insight, "Recreating the Advertising Community"