Knowledge and Communication

Building Bridges Between The Arts and Business

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The future of the European economy lies in developing its intellectual capital. Culture, art, innovation and creativity hold the keys for the continent. So says Colin Tweedy, CEO of the British organization Arts & Business, which works to build bridges between professionals in the cultural sphere and the business world. The aim is to ensure that the arts sector connects with new audiences and becomes less dependent on public contributions.
Bibliographic citation: IESE; IESE Insight, "Building Bridges Between The Arts and Business"
Date: 17/03/2011
Document type: Interview
Interviewee(s): Tweedy, Colin
Languages: English