Keeping Luxury Under Wraps
Date: 15/07/2010
Document type: Interview
Interviewee(s): Nueno Iniesta, José Luis
Languages: Spanish / English
A new European law that went into effect in June 2010 will protect the owners of luxury brands such as Prada or Chanel, which will now be able to restrict sales of their products by unauthorized Internet dealers. IESE Prof. Jose Luis Nueno explains how this measure will affect players such as eBay and the luxury goods sector as a whole.
Bibliographic citation: IESE Insight. "Keeping Luxury Under Wraps", 15/07/2010