Trapped by Consumption
Date: 15/12/2009
Document type: Interview
Interviewee(s): Oliver Conti, Xavier
Languages: Spanish / English
Try to leave your house without spending money. It is virtually impossible, because we live in the age of consumption. In fact, while you watch this podcast, you are also consuming. In this ultracompetitive environment brands are no longer just logos. They have become a company’s primary value proposition.
Bibliographic citation: IESE Insight. "Trapped by Consumption", 15/12/2009