The Faster, the Better
Date: 17/11/2009
Document type: Interview
Interviewee(s): Martínez de Albéniz Margalef, Víctor
Languages: Spanish / English
Ordering two clothing collections a year is so last season. The latest trend in the sector is the “fast fashion” model, used by companies such as Zara or H&M. IESE Professor Victor Martínez de Albéniz highlights how companies can use assortment rotation to increase consumer spending and gain competitive advantage.
Bibliographic citation: IESE Insight. "The Faster, the Better", 17/11/2009