Knowledge and Communication

Strategies for Higher Education in the Digital Age

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This article analyzes online technology strategically from the perspective of traditional (face-to-face) providers of higher education. Analysis of current and projected relative positions explains why face-to-face providers need to take online technology seriously. But both pure strategies--entirely face-to-face and entirely online--have significant limitations from their perspective, directing attention toward mixed or blended strategies, for which a strategic typology, illustrated with a broad range of examples, is provided. Moving from an entirely face-to-face approach to a blended one is likely to generate some implementation challenges, which are also addressed.
Bibliographic citation: Ghemawat, Pankaj, "Strategies for Higher Education in the Digital Age", California Management Review, Vol. 59, No. 4, 2017, pp 56 - 78

Reference: 10.1177/0008125617717706 (DOI)
Date: 08/2017
Author(s): Ghemawat, Pankaj
Document type: Article in Journal (refereed)
Sector: Education/Culture
Languages: English