Decision Analysis

Abbey Road Studios (A)

Print Share
This case analyzes the option value of investing in the production and commercialization of an artist's second album. It briefly covers current facts about the music industry, including digital distribution, the emergence of new models, and the transformation of traditional record studios.
Bibliographic citation: García-Castro, Roberto, "Abbey Road Studios (A)", IESE, AD-353-E, 08/2017
Date: 31/08/2017
Author(s): García-Castro, Roberto
Document type: Case
Department: Managerial Decision Sciences
Sector: Education/Culture
Languages: English
Year of the events: 2016
Geographic area: United Kingdom

Learning objective The case can be used in decision analysis courses to introduce decision trees, simulation and option valuation.