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Vodafone: How to Attract Millenials to the Prepaid Market (Condensed) 

Date: 05/02/2018 Author(s): Villanueva, Julián; Soldado, Pilar Document type: Case On the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment. The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do ... More information  

Is Yoox's Strategy a Little Farfetched? 

Date: 22/01/2018 Author(s): Ferraro, Fabrizio; Baldo, Andrea; Sastre Boquet, Isaac Document type: Case In 2015, Federico Marchetti became CEO of the largest luxury online retailer in the world, after orchestrating the merger of Yoox Group with Net-a-Porter Group. Two years later, in 2017, the financial community was expecting him to deliver results. However, the new combined ¿1.8 billion company was not growing as fast as it used to, and questions remained ... More information  

Verizon Reimagines Corporate Real Estate 

Date: 21/12/2017 Author(s): Lehr, Josh; Amigó, Pau; Prats, Mª Julia Editor(s): Cátedra Fundación Bertrán de Iniciativa Empresarial Document type: Case In late October 2015 James Tousignant, Director of Transactions and Real Estate Development for Verizon Global Real Estate, was sitting in his office at Verizon¿s headquarters in Basking Ridge, NJ' a sprawling 1.4 MM square foot megaplex of 80's construction. The compound was made up of nine building-wings and a central core to serve food to over 5,000 ... More information  

Málaga: In Search of Its Identity as a Smart City 

Date: 15/12/2017 Author(s): Berrone, Pascual; Ricart, Joan Enric; Blazquez, Maria Luisa Editor(s): ICC - International Center for Competitiveness Document type: Case The case examines Málaga's evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a ... More information  

Towards the Top End by Being Down Under: Haier's Acquisition of Fisher & Paykel Appliances 

Date: 20/11/2017 Author(s): Reiche, Sebastian; Lee, Yih-Teen; Sánchez-Runde, Carlos Document type: Case Harry Hou, director and owner of the Oceania microenterprise for Haier Group, a leading multinational consumer electronics and home appliances company headquartered in Qingdao, was contemplating the future of the group's acquisition of Fisher & Paykel Appliances (FPA). A delegation of Haier representatives, with whom he had spent the day discussing ... More information  

God is Brazilian: Turning Alcohol into Fuel 

Date: 15/11/2017 Author(s): Giordano, Paola; Sanchez, Felix; Rahnema Alavi, Ahmad Editor(s): Cátedra Fuel Freedom de Energía y Desarrollo Social Document type: Case In September 1979, while Brazil is treading the uncertain and dangerous waters of an oil crisis that has exacerbated the country¿s balance of payment, Mario Garnero, the president of the National Association of Automotive Vehicle Manufacturers (ANFAVEA), is desperately looking for an escape to avoid the imminent threat of gasoline rationing and to ... More information  

Israel Electric Corporation: Pursuing Cleaner Energy 

Date: 15/11/2017 Author(s): Beaudry, Marcus; Rahnema Alavi, Ahmad Editor(s): Cátedra Fuel Freedom de Energía y Desarrollo Social Document type: Case The Israel Electric Corporation (IEC) has faced some expensive electricity generation situations in the past, often caused by regional political issues. The electrical grid in Israel is well-established, though many portions of it are aging and now too small for some of the regions they serve. When local demand exceeds the transmission line's supply ... More information  

Superdry: un japonés de Cheltenham 

Date: 25/10/2017 Author(s): Ferraro, Fabrizio; Dominguez de la Maza, Manuel; Ferraro, Fabrizio Document type: Case El caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, ... More information  

Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy 

Date: 19/09/2017 Author(s): Nueno, José Luis; Clemares, Fuencisla Document type: Case BUFF® made a wide variety of products for use in medium- and high-intensity sports and hiking, and even as fashion accessories for the urban environment. Innovation and design were key to the success of its products. BUFF® therefore devoted a significant part of its resources to developing new technologies, including a heat-bonding technique for producing ... More information  

Amazon: Balancing Customer Centricity with Employee Engagement 

Date: 15/09/2017 Author(s): Tatge, Larisa; Lago, Alejandro; Ribera, Jaume Document type: Case Amazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission ... More information  
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