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Harnessing the Crowd in the Age of the Machine 

Date: 18/06/2018 Author(s): IESE Insight Interviewee(s): McAfee, Andrew Document type: Non-refereed article Of the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated ... More information  

Beware of Your Mental Traps 

Date: 18/06/2018 Author(s): Miller, Paddy Document type: Opinion Whenever I present this riddle, it divides the class. At first, I thought this was because people were unwilling to change their stance once they had committed themselves to a position. But I've come to realize there's much more to it than that. This is where the work of the Nobel Prize winner Daniel Kahneman and the late Amos Tversky come in. More information  

How I Learned to Stop Worrying and Love the Bomb 

Date: 18/06/2018 Author(s): IESE Insight Collaborator(s): McBride, Emily Document type: Non-refereed article After a military career in Explosive Ordnance Disposal with the U.S. Navy, Ryan Fritsch is pursuing an MBA at IESE, where he finds his previous experiences provide useful insights into international business dynamics. More information  

Amazon: Where Are the Limits Before It Fails to Deliver? 

Date: 18/06/2018 Author(s): IESE Insight Collaborator(s): Fogstrup, Anders W.; Sánchez Vargas, María; Darriba, Javier Document type: Non-refereed article Anders W. Fogstrup (Mundipharma), Maria Sánchez Vargas (LG) and entrepreneur Javier Darriba consider whether Amazon's customer-centric strategy could be its undoing. More information  

Unleashing the Power of Purpose 

Date: 18/06/2018 Author(s): Almandoz, John; Lee, Yih-Teen; Ribera, Alberto Document type: Non-refereed article What's the main purpose of your business? If it's just to make money, you may find yourself coming up short, as that is generally not what inspires workers or generates lasting impact. Your business should be oriented toward some other-centered goal, in addition to making money, which will not only guide but inspire the behaviors and motivations of ... More information  

Got an Idea for Your Business? Test Your Assumptions! 

Date: 18/06/2018 Author(s): Liedtka, Jeanne M. Document type: Non-refereed article Business people are primed to take action to change the present and solve problems. But by jumping straight to solutions before they have thoroughly explored the current reality of the user experience, their grand ideas may fall flat. Although starting with a solution is rarely the best way to go, the author provides tips for those who go this route, ... More information  

How Design Can Boost Social Impact and Business Results 

Date: 18/06/2018 Author(s): Sosa, Manuel E. Document type: Non-refereed article Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, ... More information  

From Identifying Needs to Generating Opportunities 

Date: 18/06/2018 Author(s): Vilà, Joaquim; Camps, Xavier Document type: Non-refereed article When companies encounter problems, they tend to jump straight to solutions. Yet, it can be far more effective to reframe the initial challenge on the basis of customers' needs. This is a key component of design thinking, an approach many companies are using to transform some of the seemingly intractable problems they face. Based on extensive research ... More information  

7 Food & Beverage Challenges 

Date: 18/06/2018 Author(s): IESE Insight Document type: Non-refereed article Plus: managing the backlash against globalization; using the wisdom of the crowd to predict tastes; an operations model for museums; Europe at top of smart cities index; how racial integration amplifies the benefits of VC; why salaries are stagnating. More information  

It's Time We Talk About Data 

Date: 18/06/2018 Author(s): Shah, Sonal Document type: Opinion A conversation on data has become imperative. For years, we have been giving away our data, acquiescing to the commoditization of our personal information for companies to sell us goods, and never really thinking about what else we were giving away in the process. If I get free use of a platform or an app, does that mean it should have unlimited rights ... More information  
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