Date: 08/04/2013
Author(s):
Interviewee(s): Rosenberg, Mike; Weber Woche, Eric; Bean, Kelly; Leahy, John; Ruiz, Bennett; Wallace, Alex; Garcia Da Rocha, Flávio; Macaria, Esther; Turon, Marta; Capus, Steve; A. Bennack Jr., Frank; Falque, Domingos; Sponsor(s): Executive Education - International Open Programs
Document type: Interview (Video)
The Media AMP is the first of its kind in the industry, is an intensive business education program aimed at preparing top-level, highly experienced executives to lead their media and entertainment companies. Executives who have participated in this program typically hold titles such as CEO, COO, President, Senior VP, Managing Director, Director General ...
More information
Date: 19/09/2012
Author(s): Von Arnim, Felix; Rosenberg, Mike
Document type: Case
"The Farm" deals with an MBA student who must take time to help his family sort out a problem on the family farm in Germany.
An employee has gained control of part of the land and the student must determine the viability of the farm without it, and also think about his own involvement going forward.
More information
Date: 04/06/2012
Author(s):
Interviewee(s): Rosenberg, Mike
Document type: Interview (Video)
IESE's Six Step Process
More information
Date: 15/03/2012
Author(s): Rosenberg, Mike
Interviewee(s): Wilkinson, Angela; Interviewer(s): Tatge, Larisa
Document type: Non-refereed article
While business planners often resort to forecasting to estimate outcomes at some future point in time, the author believes forecasting has serious limitations and is not a reliable guide for the long-term future. Instead, he recommends scenario planning as a superior way of envisaging the future, in order to help managers see the business environment ...
Read INSIGHT article More information
Date: 04/08/2011
Author(s):
Interviewee(s): Rosenberg, Mike; Sponsor(s): IESE - Short Focused Programs
Document type: Interview (Video)
The world is not flat, but it is complex and uncertain. Learn to lead a matrix structure in a semi-globalized world.
More information
Date: 08/06/2011
Author(s):
Interviewee(s): Rosenberg, Mike; Leahy, John; Mba, Emeka; Weber Woche, Eric; Wallace, Alex; A. Bennack Jr., Frank; Capus, Steve
Document type: Interview (Video)
The Media AMP delivers a comprehensive general management curriculum, along with the latest business concepts and tools for building a successful career in media and entertainment. This highly dynamic program provides personal interaction with faculty members, industry leaders and high-level media and entertainment industry peers.
More information
Date: 09/2010
Author(s): Rosenberg, Mike
Thesis advisor(s): Bessant, John
Document type: Doctoral Thesis
The thesis explores the strategic choices made by automotive manufacturers in developing and deploying technology that is discontinuous and potentially disruptive. It studies the deployment of seat belts, airbags, hybrid vehicles and fuel cell electric vehicles, drawing on product deployment histories, patents and the opinions of industry experts. ...
More information
Date: 14/04/2010
Author(s):
Interviewee(s): Rosenberg, Mike
Document type: Interview (Video)
Welcome Message from Mike Rosenberg, Professor of Strategy, Academic Director for Henkel AMP.
More information
Date: 18/03/2010
Author(s):
Interviewee(s): Bergmark, Thomas; Fernández Cueto, Javier; Aigaki-Lander, Wren; Rosenberg, Mike
Document type: Interview (Video)
Doing Good & Doing Well, which is organized each year by IESE MBA students, has grown to become Europe’s leading conference on responsible business. In this video, IESE Prof. Mike Rosenberg and three business leaders highlight some of the main issues to emerge at this year’s conference.
More information
Date: 12/03/2010
Author(s):
Interviewee(s): Rosenberg, Mike
Document type: Interview (Video)
IESE’s Executive Education team recently organized the second edition in their annual series of 1-day workshops which aim to outline how top-level managers can respond to the new global economic landscape. Held on March 12, the event gathered more than 40 business leaders who gained insights and practical advice from five IESE professors and an outside ...
More information