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Got an Idea for Your Business? Test Your Assumptions!  Premium

Date: 18/06/2018 Author(s): Liedtka, Jeanne M. Document type: Non-refereed article Business people are primed to take action to change the present and solve problems. But by jumping straight to solutions before they have thoroughly explored the current reality of the user experience, their grand ideas may fall flat. Although starting with a solution is rarely the best way to go, the author provides tips for those who go this route, ... More information   Read related article
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