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How To Get Staff To Actually Use That Expensive New Tech System 

Date: 13/06/2017 Author(s): Gregory, Robert Wayne; Káganer, Evgeny Document type: Opinion Sluggish take-up of technological "solutions" in the workplace results in wasted money, inefficiency and even sometimes security threats for companies. Here's what to do about it. More information  

Video International 

Date: 06/04/2017 Author(s): Káganer, Evgeny; Korovkin, Vladimir; Tatarinov, Katherine Document type: Case The case addresses the various trends facing the advertising market, both in TV advertising and online advertising. It sets out the dilemma of Vi, the biggest TV advertising service provider in Russia. The company was facing not only a difficult economic environment in Russia but also changes in consumer habits and a rapidly evolving advertising industry. ... More information  

How to Overcome Resistance and Get Commitment From Users 

Date: 20/01/2017 Author(s): Pérez Balaguer, Jesús; Gregory, Robert Wayne; Káganer, Evgeny Document type: Technical Note If we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees ... More information  

Hire a Data Experience Designer 

Date: 07/12/2016 Author(s): Káganer, Evgeny; Margolis, Abby Document type: Non-refereed article Pundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential ... More information  

Driving Digital Transformation at the DBS Bank 

Date: 28/10/2016 Author(s): Káganer, Evgeny; Gregory, Robert Wayne; Codrean, Catalin Document type: Case DBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key ... More information  

Business Driven by Purpose: Building a Sustainable Future 

Date: 08/03/2016 Author(s): Interviewee(s): Burnheim, Sally; Levy, Jan; Vicens, Mariona; Medland, Dina; Rodríguez, Jaime; Káganer, Evgeny; Maize, William; Genet, Michel; Giddens, Michele; Sponsor(s): IESE - MBA Document type: Interview (Video) Changing the core business of every company to build a sustainable future: this is the major challenge for future leaders. The Doing Good Doing Well Conference 2016 gathered some of the brightest minds from across Europe and around the world to discuss innovative business models that create meaningful impact. More information  

How Digitalization Is Changing the Way Executives Learn  Premium

Date: 18/09/2015 Author(s): Auricchio, Giuseppe; Káganer, Evgeny Document type: Non-refereed article In the same way that technology is facilitating entirely new experiences -- from shopping to collaborative working -- there is a growing realization that digitalization can enable a radically different way of learning with respect to executive development. To leverage this opportunity, we must move beyond merely adding an online component to traditional ... More information   Read related article

Vueling's Mobile Strategy Takes Flight 

Date: 16/09/2015 Author(s): Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, Andreu Document type: Case Vueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize ... More information  

Why All Companies Need a Data Experience Designer  Premium

Date: 20/03/2015 Author(s): Margolis, Abby; Káganer, Evgeny Document type: Non-refereed article Pundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential ... More information   Read related article

Las cinco habilidades del líder digital 

Date: 16/01/2015 Author(s): Sieber, Sandra; Káganer, Evgeny; Zamora, Javier Document type: Opinion La creciente densidad de las conexiones digitales está redefiniendo las fronteras de la competencia y las fuentes de valor para el cliente. Este fenómeno exige una nueva combinación de estrategias de negocio y cambios en las estructuras y prácticas de las organizaciones. Para llevar a cabo esta transición, es necesario que los líderes desempeñen nuevas ... More information  
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