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From Identifying Needs to Generating Opportunities  Premium

Date: 18/06/2018 Author(s): Vilà, Joaquim; Camps, Xavier Document type: Non-refereed article When companies encounter problems, they tend to jump straight to solutions. Yet, it can be far more effective to reframe the initial challenge on the basis of customers' needs. This is a key component of design thinking, an approach many companies are using to transform some of the seemingly intractable problems they face. Based on extensive research ... More information   Read related article
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