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And Now What?: A Guide to Leadership and Taking Charge in Your New Role 

Date: 28/11/2017 Author(s): Stein, Guido Document type: Book When you start a new managerial role, there is an inevitable contrast between what you believed you would find and what you're actually faced with. And Now What? helps you manage this gap between expectation and reality, ensuring that you get off to the best possible start in your new job. This book is structured in two parts, and it begins by offering ... More information   Read related article

Planeación de escenarios para la transformación digital 

Date: 05/11/2017 Author(s): Villanueva, Julián Document type: Opinion Según el profesor Foster de la Yale University en los años 20 las 500 mayores empresas norteamericanas tenían una esperanza de vida de 67 años. Hoy esta es de solo 15: el progreso tecnológico ha cogido velocidad. Hoy muchos CEO tienen la sensación de angustia que tan magistralmente describe Saint Exupéry en «Tierra de Hombres», cuando en los años 30, ... More information  

Antoni's Gaudí's Creativity 

Date: 11/10/2017 Author(s): Massague, Mireia; Figuerola, Pere Jordi; Rosich, Marc; Nueno, José Luis Document type: Technical Note Innovation, creativity, technology ... in service of people. These are the bases of both Antoni Gaudí's citizen science and his architectural oeuvre. Beyond the label of architect, Gaudí left a legacy still applicable today in many disciplines, from ergonomic design to business management. He was a pioneer, ahead of his time, innovative in work processes, ... More information  

What's the New Competitive Edge? 

Date: 10/2017 Author(s): Dávila, Antonio Document type: Non-refereed article Amazon is revolutionizing distribution to the point of getting employers and unions to make agreements without the traditional fights. Taxi drivers go on strike again and again to try to protect a market that's undergoing change. There are new companies on the car manufacturers? scene: start-ups, like Tesla and Uber, and software giants like Google ... More information  

'Homo sordens' 

Date: 19/09/2017 Author(s): Foncillas, Pablo Document type: Opinion Están por todas partes y tienen una discapacidad profunda. Es una carencia auditiva intensa. En ocasiones la desarrollan poco a poco. Con el paso de los años, y los ascensos, se ve que el tímpano se resiente y no es capaz de transmitir nada... ¿para qué, si ya están satisfechos de sus propias ideas? Otras veces la sordera está relacionada con los ceros, ... More information  

Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy 

Date: 19/09/2017 Author(s): Nueno, José Luis; Clemares, Fuencisla Document type: Case BUFF® made a wide variety of products for use in medium- and high-intensity sports and hiking, and even as fashion accessories for the urban environment. Innovation and design were key to the success of its products. BUFF® therefore devoted a significant part of its resources to developing new technologies, including a heat-bonding technique for producing ... More information  

The Art of Reinvention  Premium

Date: 18/09/2017 Author(s): IESE Insight Collaborator(s): Tomàs White, Mònica Document type: Non-refereed article By all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, ... More information  

Better Together 

Date: 18/09/2017 Author(s): Argandoña, Antonio Document type: Opinion "I'm the private sector; you're the public. What can we accomplish together that not only plays to our respective strengths and creates new opportunities for both of us, but that ultimately serves the public -- the clients and customers we exist to serve?" The answers are contained in this magazine. More information  

IESE Insight. Issue 34. Third Quarter 2017  Premium

Date: 18/09/2017 Author(s): IESE Insight Document type: Review The opportunities for value creation double with public-private partnerships (PPPs). Pascual Berrone, Joan E. Ricart, Hugo Ferradans, Miquel Rodriguez and Jordi Salvador outline what businesses bring to PPPs in cities, and they highlight seven forces for success. Steven Tadelis analyzes the award process when public buyers and private suppliers negotiate ... More information  

Amazon: Balancing Customer Centricity with Employee Engagement 

Date: 15/09/2017 Author(s): Tatge, Larisa; Lago, Alejandro; Ribera, Jaume Document type: Case Amazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission ... More information  
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