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'Homo sordens' 

Date: 19/09/2017 Author(s): Foncillas, Pablo Document type: Opinion Están por todas partes y tienen una discapacidad profunda. Es una carencia auditiva intensa. En ocasiones la desarrollan poco a poco. Con el paso de los años, y los ascensos, se ve que el tímpano se resiente y no es capaz de transmitir nada... ¿para qué, si ya están satisfechos de sus propias ideas? Otras veces la sordera está relacionada con los ceros, ... More information  

The Art of Reinvention  Premium

Date: 18/09/2017 Author(s): IESE Insight Collaborator(s): Tomàs White, Mònica Document type: Non-refereed article By all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, ... More information  

Better Together 

Date: 18/09/2017 Author(s): Argandoña, Antonio Document type: Opinion "I'm the private sector; you're the public. What can we accomplish together that not only plays to our respective strengths and creates new opportunities for both of us, but that ultimately serves the public -- the clients and customers we exist to serve?" The answers are contained in this magazine. More information  

IESE Insight. Issue 34. Third Quarter 2017  Premium

Date: 18/09/2017 Author(s): IESE Insight Document type: Review The opportunities for value creation double with public-private partnerships (PPPs). Pascual Berrone, Joan E. Ricart, Hugo Ferradans, Miquel Rodriguez and Jordi Salvador outline what businesses bring to PPPs in cities, and they highlight seven forces for success. Steven Tadelis analyzes the award process when public buyers and private suppliers negotiate ... More information  

Standard vs. Partnership-Embedded Licensing: Attention And The Relationship Between Licensing And Product Innovations 

Date: 14/08/2017 Author(s): Klueter, Thomas Maximilian; Monteiro, Luiz Felipe; Dunlap-Hinkler, D. Document type: Article in Journal (refereed) This paper examines the relationship between the licensing of knowledge and the creation of product innovations. We consider that firms organize licensing activities in different ways and that licensees are heterogeneous with respect to the attention available to apply and transform in-licensed knowledge to create new product innovations. We suggest ... More information  

Barcelona GIX. IT Network Integration 

Date: 11/07/2017 Author(s): Ricart, Joan Enric; Trillas, Francesc; Salvador, Jordi; Rodríguez Planas, Miquel Editor(s): Cátedra Carl Schroeder de Dirección Estratégica; PPSRC - Public-Private Sector Research Center Document type: Study and Monograph The case study explains the Barcelona GIX project, which involved the integration (active and passive), expansion, and development of the IT network to provide the city with new infrastructure (5G, the Internet of Things, and connected cars) associated with a smart city using a new business model. More information  

Social selling: la influencia de la redes sociales en la venta 

Date: 07/07/2017 Author(s): Chiesa, Cosimo; Morales, Laia Document type: Technical Note En estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de ... More information  


Date: 03/07/2017 Author(s): Nueno, Pedro Document type: Opinion Tuve un fórum sobre "marcas de prestigio" en Shanghai en el que participaron altos directivos de las marcas de prestigio más importantes y también algunos profesores conocidos internacionalmente por su sabiduría en este tema. La primera vez que organicé este tipo de encuentro en China, hace diez años, los directivos de varias marcas importantes aseguraron ... More information  

The Bright Side of Financial Derivatives: Options Trading and Firm Innovation 

Date: 07/2017 Author(s): Blanco, Iván; Wehrheim, David Document type: Article in Journal (refereed) Do financial derivatives enhance or impede innovation? We answer this question by examining the relationship between equity options markets and standard measures of firm innovation. We find that firms with more options trading activity generate more patents and patent citations per dollar invested in research and development (R&D), after accounting ... More information  

IESE Insight. Issue 33. Second Quarter 2016  Premium

Date: 16/06/2017 Author(s): IESE Insight Document type: Review From infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide. Marc Sachon explains Industry 4.0 and its implications, so that companies can move to protect their value chains and find new opportunities for growth. Javier Zamora presents a framework to help businesses tap connected data and pinpoint the ... More information  
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