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Harnessing the Crowd in the Age of the Machine 

Date: 18/06/2018 Author(s): IESE Insight Interviewee(s): McAfee, Andrew Document type: Non-refereed article Of the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated ... More information  

Harnessing the Crowd in the Age of the Machine 

Date: 18/06/2018 Author(s): IESE Insight Interviewee(s): McAfee, Andrew Document type: Interview Of the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated ... More information  

Got an Idea for Your Business? Test Your Assumptions! 

Date: 18/06/2018 Author(s): Liedtka, Jeanne M. Document type: Non-refereed article Business people are primed to take action to change the present and solve problems. But by jumping straight to solutions before they have thoroughly explored the current reality of the user experience, their grand ideas may fall flat. Although starting with a solution is rarely the best way to go, the author provides tips for those who go this route, ... More information  

How Design Can Boost Social Impact and Business Results 

Date: 18/06/2018 Author(s): Sosa, Manuel E. Document type: Non-refereed article Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, ... More information  

From Identifying Needs to Generating Opportunities 

Date: 18/06/2018 Author(s): Vilà, Joaquim; Camps, Xavier Document type: Non-refereed article When companies encounter problems, they tend to jump straight to solutions. Yet, it can be far more effective to reframe the initial challenge on the basis of customers' needs. This is a key component of design thinking, an approach many companies are using to transform some of the seemingly intractable problems they face. Based on extensive research ... More information  

7 Food & Beverage Challenges 

Date: 18/06/2018 Author(s): IESE Insight Document type: Non-refereed article Plus: managing the backlash against globalization; using the wisdom of the crowd to predict tastes; an operations model for museums; Europe at top of smart cities index; how racial integration amplifies the benefits of VC; why salaries are stagnating. More information  

Designing Change 

Date: 18/06/2018 Author(s): Argandoña, Antonio Document type: Opinion A few years ago an executive told me his business needed transformation. If he told me this today, I would advise him to read our dossier on design thinking, an excellent way to transform yourself and your business. More information  

IESE Insight. Issue 37. Second Quarter 2018 

Date: 18/06/2018 Author(s): IESE Insight Document type: Review Design thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully. Joaquim Vilà and Xavier Camps share a practical method for discovering the latent needs of users so that companies can generate new opportunities. Manuel E. Sosa discusses how companies can build a design culture that is profitable and solves ... More information  

Piyush Gupta: "We Do Real Things for Real People" 

Date: 18/06/2018 Author(s): IESE Insight Interviewee(s): Gupta, Piyush; Interviewer(s): Heukamp, Franz Document type: Interview Piyush Gupta, CEO and Director of DBS Group, believes companies should be making a positive impact on the world. To find out more about Gupta's personal approach to leadership, IESE Dean Franz Heukamp sat down with him at an Alumni event in Singapore to discuss areas of mutual concern -- from the growing relevance of Asia, to the globalization and ... More information  

Las fuerzas centrífugas y centrípetas que inciden en la transformación digital de los sectores 

Date: 04/06/2018 Author(s): Zamora, Javier; Tatarinov, Katherine; Sieber, Sandra Document type: Non-refereed article Nos encontramos inmersos en la transformación digital de toda una serie de sectores, que ven como sus cadenas de valor tradicionales pierden capacidad de apropiación de valor debido a la aparición y auge de nuevas plataformas basadas en información. Esto es consecuencia de la existencia de fuerzas centrífugas o aceleradoras, que llevan a que el valor ... More information  
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