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Programming Business Models Through Digital Density  Premium

Date: 16/06/2017 Author(s): Zamora, Javier Document type: Non-refereed article The exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected ... More information   Read related article

Javier Zamora: "Hay que pensar en digital para competir" 

Date: 11/12/2016 Author(s): Atlántico Diario Interviewee(s): Zamora, Javier Document type: Interview Javier Zamora es profesor del IESE dentro del departamento de Sistemas de información y es un experto en transformación digital de las organizaciones. Esta semana ha estado en Galicia para impartir una sesión del programa de alta dirección que el IESE tiene en la comunidad y aprecia que las empresas ya piden este tipo de formación que hace unos años ... More information  

Tomar mejores decisiones con el Big Data 

Date: 05/2016 Author(s): Zamora, Javier Document type: Non-refereed article El Big Data abre numerosas posibilidades en la gestión de las empresas, ya que permite observar fenómenos que antes no eran evidentes o que pasaban desapercibidos. Pero el verdadero valor de esta herramienta depende de cómo se incorporen en la toma de decisiones los insights que ésta nos proporciona. Es importante desarrollar una buena estrategia con ... More information  

Mobile World Congress 2016 5 Key Issues For CEOs 

Date: 03/2016 Author(s): Interviewee(s): Zamora, Javier Document type: Interview (Audio) IESE Professor Javier Zamora, who delivered a talk on the The Internet of Things at this year's Mobile World Congress, shares his five "take aways" from the MWC. Find out how 5G, internet.org, the Internet of Things, virtual technology and mobile connect are changing the future for consumers and companies alike. More information  

El móvil, Barcelona y la nueva era digital 

Date: 30/11/2015 Author(s): Zamora, Javier Document type: Opinion Habemus Papam! Eran las 20.12 del 13 de marzo de 2013 cuando el cardenal protodiácono Jean Louis Tauran anunciaba a los fieles reunidos en la plaza de San Pedro del Vaticano la elección del Papa Francisco. Al día siguiente se hizo viral un tuit de NBC News que comparaba una foto de la plaza con miles de móviles inmortalizando el primer saludo del papa ... More information  

Vueling's Mobile Strategy Takes Flight 

Date: 16/09/2015 Author(s): Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, Andreu Document type: Case Vueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize ... More information  

Everything May be Connected: Organizations, People and Things: Sectors, Cities and Social Change 

Date: 01/09/2015 Author(s): Ricart, Joan Enric; Miralles, Santiago; Zamora, Javier; Gifra, Júlia Document type: Occasional Paper The purpose of our annual summary of trends in the digital industry is to reflect on some of the issues that form part of the dialogue and evolution of the digital society and that were topics of debate at IESE's 21st ICT & Digital Media Industry Meeting. In particular in this edition we will focus on how digital density affects the media and content ... More information  

The Internet of Things: The New Industrial Revolution 

Date: 19/06/2015 Author(s): Interviewee(s): Gaonach, Patrick; del Val, David; Ricart, Joan Enric; Navío, Julio; Perezagua, Jesús; Miralles, Santiago; Zamora, Javier; Muñoz, Arnaldo; Fernández, Emma; Sponsor(s): IESE - Industry Meetings Document type: Interview (Video) Understanding and analyzing the scope of the digital transformation in our society - how it impacts global business, sectors and people - came under the spotlight at the IESE 21st ICT & Digital Media Industry Meeting. The digital revolution is happening, and it is changing everything. More information  

Digital Density: Driving a Mobile-First Approach to Business 

Date: 12/03/2015 Author(s): Interviewee(s): Zamora, Javier; Sponsor(s): IESE - Information Systems Document type: Interview (Video) IESE Lecturer of Information Systems Javier Zamora on the hot topic of this year's GSMA Mobile World Congress: Mobile-First. More information  

Las cinco habilidades del líder digital 

Date: 16/01/2015 Author(s): Sieber, Sandra; Káganer, Evgeny; Zamora, Javier Document type: Opinion La creciente densidad de las conexiones digitales está redefiniendo las fronteras de la competencia y las fuentes de valor para el cliente. Este fenómeno exige una nueva combinación de estrategias de negocio y cambios en las estructuras y prácticas de las organizaciones. Para llevar a cabo esta transición, es necesario que los líderes desempeñen nuevas ... More information  
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