Date: 14/03/2013
Author(s):
Interviewee(s): Sieber, Sandra; Sponsor(s): IESE - Information Systems
Document type: Interview (Video)
Facebook is too open for corporate social networks but companies are buying into new networks in readiness for social networks becoming part of their product roster. The time has come for leaders to think how they want to connect employees with their boss, their team and their peers. IESE Professor Sandra Sieber discusses the main advantages of corporate ...
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Date: 21/12/2012
Author(s):
Interviewee(s): Ghemawat, Pankaj; Lee, Yih-teen; Sachon, Marc; Sieber, Sandra; González-Páramo, José Manuel
Document type: Interview (Video)
The coming year is going to determine what we are going to see in the teens of this century, says Prof. Ghemawat from Brazil. In Madrid, Prof. González-Páramo urges Europe and US to be part of the solution, not the problem. From New York, Prof. Sieber asks executives to think about how they are going to use their data and in Munich Prof. Sachon unveils ...
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Date: 11/12/2012
Author(s):
Interviewee(s): Sieber, Sandra; Sponsor(s): Executive Education - International Open Programs
Document type: Interview (Video)
HTML5 promises a broader-based economy and while Google, which depends on advertising, wants it as open as possible, it is a different story for Apple which makes its money from apps. Facebook went to HTML too early and is now playing it safe while Amazon has cleverly built a closed eco-system on top of the closed Android platform.
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Date: 20/11/2012
Author(s):
Speaker(s): Sieber, Sandra; Sponsor(s): IESE - International Open Programs
Document type: Session (Video)
A Preview of the Advanced Management Program in Media & Entertainment (Media AMP) with Prof. Sandra Sieber of IESE Business School - New York Center.
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Date: 15/11/2012
Author(s):
Interviewee(s): Sieber, Sandra
Document type: Interview (Video)
Apple's map application failure on the new iPhone, combined with the company dropping the Google map app, has led Apple lovers for the first time to consider moving to another platform, says Prof. Sandra Sieber. People react negatively if they feel they are being locked in. In online services, meeting customer need is paramount, even if it reduces ...
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Date: 06/11/2012
Author(s): Sieber, Sandra; Tatrinov, Katherine
Document type: Case
This case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this ...
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Date: 03/09/2012
Author(s): Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, Katherine
Document type: Case
Groupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO ...
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Date: 29/08/2012
Author(s): Sieber, Sandra
Document type: Opinion
Una de las categorías de comercio electrónico que más va a subir este año es la de accesorios y de ropa. ¿Y por qué ocurrirá esto? Porque estamos ante una categoría que tradicionalmente ha sido poco proclive a este tipo de comercio. Y la situación en los últimos años ha cambiado.
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Date: 20/06/2012
Author(s):
Interviewee(s): Sieber, Sandra
Document type: Interview (Video)
Fashion is becoming one of the fastest-growing areas of e-commerce, even though traditionally customers prefer to try clothes on in the shop, says Prof. Sandra Sieber. This is partly because visualization is so much better but also because ease of return allows customers to order goods, try them on at home and then return what they don’t want at no ...
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Date: 18/05/2012
Author(s):
Interviewee(s): Sieber, Sandra
Document type: Interview (Video)
Is Facebook worth its IPO? Facebook isn’t just an advertising and a gaming platform but one that in future will serve companies to connect with their customers, says Prof. Sandra Sieber. However, its weakness is that it is too generic and the advantages it offers to consumers are not transferable to the business world. It’s still Year Zero for social ...
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